About
I started this whole thing at 14, from my bedroom, under a name I thought sounded impressive: PixelCutLabs. I built websites and ran SEO for anyone who would give a teenager a shot. Plenty of people didn’t. Enough did.
For years it was a general agency. We took the work that came. That’s a fine way to pay the bills and a bad way to get great at anything, and by 2020 it was obvious we were spread thin across industries we didn’t really understand. The travel clients were the exception. Those were the ones where I could look at a booking curve and know what was about to happen, where I’d actually stayed in the hotel, flown the route, taken the tour.
So in 2021 we cut everything else and rebranded to Propellic. That was the real founding, if I’m honest about it. Twenty-five people now, all pointed at travel and tourism.
What we do sounds like SEO and paid media, and mechanically it is. But the job changed. Travelers used to find you by typing keywords into a box and picking from ten blue links. Now a growing share of them ask an assistant, get one answer, and never see a results page. Ranking is not the same thing as being the answer. Most of what our industry calls best practice was built for the old motion, and a lot of it is quietly stopping working.
That’s the problem I spend my time on: how travel brands earn visibility inside AI-driven discovery, and how you tie any of it back to bookings and revenue instead of a dashboard full of impressions. I’m co-authoring research with Phocuswright on how ready the industry actually is. My honest read is: less ready than it thinks.
I live in Austin. I fly, I travel more than is strictly reasonable, and I have opinions about hotels that nobody asked for.
For organizers and hosts
Three lengths, already approved. Copy the one that fits your program and use it as is. Photos are on the press page.
Podcast and panel intros · 35 words
Brennen Bliss is the Founder and CEO of Propellic, a high-growth travel marketing agency helping some of the world's most ambitious travel brands win discovery, demand, and revenue through AI-driven search visibility and performance marketing.
Conference programs · 144 words
Brennen Bliss is a Forbes 30 Under 30 honoree and the Founder and CEO of Propellic, a high-growth travel marketing agency helping travel brands unlock visibility, conversions, and revenue through SEO, paid media, and AI-driven discovery. He started building websites at 14 under the name PixelCutLabs, growing the company from a solo freelance operation into a national agency known for its creative approach to technical growth.
Today Propellic partners with leading travel brands, from hotels and resorts to tour operators and destination marketing organizations. Under Brennen's leadership the agency has become a standout voice in the evolving landscape of AI search, helping travel brands adapt to generative AI and a rapidly changing discovery ecosystem.
Based in Austin, Brennen speaks frequently at conferences like Arival, Phocuswright, and WTM London, and is recognized as one of travel's emerging leaders shaping how travelers discover and book experiences.
Press and full features · 282 words
Brennen Bliss is the Forbes 30 Under 30 recognized Founder and CEO of Propellic, one of the fastest-growing travel-focused marketing agencies in the United States. Known for blending deep travel industry insight with technical marketing excellence, Brennen helps travel brands win visibility, demand, and revenue across search, AI discovery platforms, and performance channels.
He founded the company in 2014, at 14 years old. It was called PixelCutLabs then, and he built websites and ran SEO for anyone who would give him a shot. What started as a one-teen show grew into a multi-disciplinary, 25-person agency specializing in travel and tourism. In 2021 the agency committed fully to the travel vertical, rebranding to Propellic and becoming a leading partner for hotels, resorts, destination marketing organizations, tour operators, and travel technology companies.
Today Propellic manages tens of millions in annual ad spend, runs large-scale SEO programs for major tourism brands, and is pioneering AI-driven discovery optimization, helping travel companies show up in the answers travelers get from search engines, generative AI platforms, and emerging conversational interfaces.
Brennen speaks regularly at industry events including WTM London, Phocuswright, and Arival, and is the co-author of a forthcoming research report with Phocuswright on AI readiness in travel marketing. His thought leadership sits at the intersection of travel, AI, and consumer behavior, with a focus on how travelers actually make decisions and how brands earn visibility in a world where traditional search is giving way to intelligent assistants.
Based in Austin, Texas, Brennen is widely recognized as an emerging leader in the travel industry. Outside of work he's an obsessive traveler, a luxury-hotel enthusiast, a private pilot, and a reliable advocate for early workouts and a long dinner.